Ellen Pincus
700 Fort Washington Ave apt.4h
New York, NY 10040
home:212-568-3926
cell:646-260-3149
epincus@yahoo.com
Monday, April 21, 2008
Highlights
10 Years experience designing and writing innovative marketing materials for web, video/DVD, CD and print:
- Design of print, web, PowerPoint’s, and DVD for variety of clients such as the Chicago Art Institute, the Sheffield School of Interior Design, Arte Sotto un Tetto and fortune 500 companies such as 3M and Avery.
- Designed one of six features for the Chicago Art Institute CD-ROM and Kiosk for children’s exhibit, Telling Stories. CD-ROM won first place in the American Association of Museums Awards for Multimedia.
- Develop and Maintain consistent, original, and effective company identity and style for multi platform marketing for clients such as Altrum technologies and Eldesigns Jewelry.
Writing and Communications
- Write and develop marketing materials such as web-copy for clothing and art jewelry website, interactive business presentations for sales, interior design guidebooks, marketing videos and press-releases.
- Work includes writing marketing videos for Encyclopedia Britannica Educational Corporation, such as Pallets, the
- Able to work well independently to create projects on-time, within budget.
- Lead and managed the development of multi-platform interior design course from start to completion for the Sheffield School of Interior Design Materials included guides, DVDs and web marketing articles.
- Project manager for variety of marketing and media projects for Britannica for five years.
- Comfortable using many design and office software programs such as Photoshop, Illustrator and PowerPoint, as well as designing web sites and blogs.
Art and Gallery Experience
- B.F.A. Honors Graduate, from the
- Art exhibited nationally in galleries and shows including
- Worked for the Pavo Real Gallery in
- One of top sales person at the Ariodante Craft Gallery,
Employment History
Media and Marketing Consulting
2003-Present
- Martin Training Associates,
- F·E·G·S,
- Latnel Exclusives Baby Wear, L.L.C
- Eldesigns Jewelry
[Consultant Summary]
- Develop, design and create interactive learning scenarios for FEGS on-line Learning Campus (LMS) training tutorials including, HIPAA, Corporate Compliance, and Safety Matters.
- Photographed F.E.G.S staff for use in on-line employee safety training.
- Select, format and design appropriate photos and graphics for on-line training and marketing.
- Design PowerPoint templates look and feel for Articulate Presenter.
- Write promotional copy for clothing and jewelry web sites.
- Graphics and voice-overs for FEGS on-line Learning Campus (LMS), Wyeth project management e-learning module.
Sheffield School of Interior Design, Distance Leaning Company, L.L.C. NY, NY
2001 - 2003
[ Lead Course Developer/Instructional Designer ]
- Lead the conception, implementation, and completion of Feng Shui for Interior Design, a multi-platform, six module distance learning course. Each module includes 30 page workbook, 30-60min DVD, Audio CD-ROM, and design materials such as paints and fabrics. Course includes student built portfolio, teacher feedback, textbooks, and web support. D.E.T.C. accredited.
- Vetted leading authors (R. D. Chin and others) , content experts and instructors for course.
- Wrote marketing materials, scripts for DVDs and workbooks, over 200 pages total, with step-by-step lessons, articles, assignments, quizzes, and portfolio assessments.
- Art directed all components and created graphics for CDs, DVDs, web and print.
- Designed course identity and logo, and directed graphic designer.
- Conducted live interviews of content experts and Sheffield School Dean for audio CD-ROM and instructional DVDs.
Altrum Technologies L.L.C. ,
1998-2000
[Creative Director]
- Directed interface designers, web programmers, and graphic designers to create consistent
look and feel of all company visual output including the development and implementation of e-learning courseware and company website. - Wrote, storyboarded and edited copy for sales and demo presentations.
- Served as voice-over talent for e-learning tutorials.
- Corporate Identity: company logo & colors, letter head, business cards, web site.
- Marketing collateral: PowerPoint presentations, brochures, CD-ROM product demo.
1998
[Lead Designer]
- Designed user interface for internet based custom learning management system (LMS) used by 3M, fortune 100 company.
- Directed graphic staff in creation of customized screen templates, graphics and illustrations for multimedia training exercises and in-line courseware. Also created graphics for web prototypes for prospective clients.
Encyclopedia Britannica Educational Corporation,
1992 - 1997
[ Project Manager ]
- Managed teams of writers, programmers, educators, designers, software developers, video crews and talent.
- Authored learning exercises, marketing materials and wrote scripts and copy for web, software, video, packaging, and press.
- Directed and edited video shoots.
- Art directed, researched photos and created graphics for web, multimedia and packaging.
- Researched and designed educational software prototypes. Brainstormed features and created graphics.
- Organized and conducted focus groups.
- Geopedia, educational geography CD-ROM. 1994 Codies Award winner
- Engineering software prototype (joint venture with John Wiley &Sons)
- Astropedia, astronomy CD-ROM prototype.
- Videos, including 11 teacher preparation videos and 4 marketing videos.
1996
[Project Designer/Instructional Developer]
- Conceptualized and executed one of 6 educational games for a children's interactive computer kiosk and CD-ROM. Segment features Train Station,1936, by Walter Ellison, African American artist.
- Created screen design, animation, text and dialogue. Researched and selected photos and sounds.
- Art Institute's CD-ROM won first place in the American Association of Museums Awards for Multimedia, 1997.
Exhibits
www.eldesignsjewelry.com
1998-present
[Artist, Owner]
- Design and create contemporary handcrafted jewelry for sale nationally at galleries and shows including
- Write and design jewelry marketing materials, including e-commerce web site, promotions, and catalog.
- Manage and design profitable e-commerce web-site.
- Created and taught jewelry classes.
- Featured in Arts Article in New York Times, 2000
- Spoke on WNYC The Brian Lehrer Show radio show, 2007.
Chicago International Children’s Film Festival
- Directed, wrote and co-created That Makes Four, an animated musical video selected for competitive international venue. 1997.
The Art Students League of
- Mixed-media art piece exhibited in group show, 2007.
Computer Skills
PhotoShop, PowerPoint, Flash, Illustrator, MS Project & Word, Captivate, Articulate Presenter, QuizMaker, HTML
Education
University of Wisconsin-Madison, Photo Major, G.P.A. 3.6, 1984-86- Fashion Institute of Technology-Continuing and Professional Studies, 2006, Color Theory 1:Psychology
- New York Open Center-Collage taught by Parson School Instructor, 2007
- The Art Students League of
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